SEO vs. Social Media Marketing
As social media increasingly is becoming an important aspect of digital marketing, manybusinesses are unsure whether to focus their efforts on effective social media strategiesor SEO strategies. Is one really better than the other? SEO helps businesses andbrands to rank higher in search engines, but social media can help increase a brand’sexposure and presence online […]
Learning Marketing at Home
The internet age is a fun and vast time where you can learn anything you desire from the comfort ofyour own home. If, for example, you want to learn how to become a marketing wiz without spendingthousands upon thousands in seminars or on a degree from a university, you can. Learning marketing from the comfort […]
6 Ways Online Marketing Can Grow Your Business
Online Marketing: Your Path to Business Growth We use digital tech daily to surf the internet, to connect with other people, and to read andcontribute to social media. All types of people are online all hours of the day and night. Couldsome of these people be in your target audience? How can you find your […]
6 Online Marketing Tactics To Increase Your Sales
Whether or not you’re happy with your current sales figures, there is always a way to improvethem– especially since your business is now untapping its potential online. The vastness and high speed of the online world means that consumers and clients far andwide are now within your reach, and since the online world works quite […]
Online Marketing vs. Offline Marketing
Every good business owner should know that having a firm grasp of marketing trendsand success stories will contribute greatly to their own business’ success. After all,engaging marketing brings in new customers, higher profits and more long-termbenefits for the business. In thinking about marketing your business, you may have many questions including: What’s the difference between […]
8 Effective Ways To Market Your Business Online Without Spending Money
In today’s world, being able to successfully market your business to your targetaudience and target customers is crucial. Many businesses think that paying foradvertisements in newspapers or TV will mean immediate exposure to their customers,but traditional ads can often be one of the most expensive ways to market yourbusiness. Online advertising provides a great many […]
8 Ways SEO Can Actually Improve Your Business
Smart business owners know how important search engine optimization (SEO) is for their company’s websites. When done effectively, SEO will help increase a website’s visibility and eventually help grow a business. An increase in visibility means that their website will show up in the top search results when someone searches for a keyword or […]
SEO or PPC? Which is better?
There are several different ways to grow your business online. If you are new to the game, some of those ways may leave you intimidated, wondering where you should invest your time and money. In your research, you have most likely seen words like Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). But, what do […]
How to Convert Web Visitors into Paying Customers
You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making […]
Should I Advertise on Instagram?
In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram. Instagram first launched in late […]