SEO Or PPC? Which Is Better?
If you own a small business and want to attract customers from all corners of the web, or customers younever even knew existed, there are two primary strategies you’ll probably want to decide between. Both SEO, or search engine optimization, and PPC, or pay-per-click, have their advantages anddisadvantages. It’s your job and choice to decide […]
SEO vs. Social Media Marketing
As social media increasingly is becoming an important aspect of digital marketing, manybusinesses are unsure whether to focus their efforts on effective social media strategiesor SEO strategies. Is one really better than the other? SEO helps businesses andbrands to rank higher in search engines, but social media can help increase a brand’sexposure and presence online […]
9 Ways to Rank Your Website Without Backlinks
In the realm of digital marketing and SEO, backlinks can have a great impact on yourwebsite’s rank in a search engine, and help to build trust between your website, yourcustomer, and the search engine. However, there are still a variety of content methodsand strategies that you can utilize through your SEO and website management to […]
Top 10 Best Practices for SEO Success
While search engines are always improving and updating their search algorithms tocreate a better user search experience, there are a number of ways that you can ensureyour website is doing all that it can to rank higher in search engine results. Searchengine optimization is not something you can set-and-forget. You should be continuallyrevisiting and assessing […]
What is SEO and Why is It Important?
SEO stands for Search Engine Optimization. SEO is all about brand exposure, website ranking, credibility, increasing the quantity and quality of web traffic, and creating a better experience for the visitor.