SEO Or PPC? Which Is Better?
If you own a small business and want to attract customers from all corners of the web, or customers younever even knew existed, there are two primary strategies you’ll probably want to decide between. Both SEO, or search engine optimization, and PPC, or pay-per-click, have their advantages anddisadvantages. It’s your job and choice to decide […]
SEO vs. Social Media Marketing
As social media increasingly is becoming an important aspect of digital marketing, manybusinesses are unsure whether to focus their efforts on effective social media strategiesor SEO strategies. Is one really better than the other? SEO helps businesses andbrands to rank higher in search engines, but social media can help increase a brand’sexposure and presence online […]
Learning Marketing at Home
The internet age is a fun and vast time where you can learn anything you desire from the comfort ofyour own home. If, for example, you want to learn how to become a marketing wiz without spendingthousands upon thousands in seminars or on a degree from a university, you can. Learning marketing from the comfort […]
9 Ways to Rank Your Website Without Backlinks
In the realm of digital marketing and SEO, backlinks can have a great impact on yourwebsite’s rank in a search engine, and help to build trust between your website, yourcustomer, and the search engine. However, there are still a variety of content methodsand strategies that you can utilize through your SEO and website management to […]
6 Online Marketing Tactics To Increase Your Sales
Whether or not you’re happy with your current sales figures, there is always a way to improvethem– especially since your business is now untapping its potential online. The vastness and high speed of the online world means that consumers and clients far andwide are now within your reach, and since the online world works quite […]
Top 10 Best Practices for SEO Success
While search engines are always improving and updating their search algorithms tocreate a better user search experience, there are a number of ways that you can ensureyour website is doing all that it can to rank higher in search engine results. Searchengine optimization is not something you can set-and-forget. You should be continuallyrevisiting and assessing […]
Online Marketing vs. Offline Marketing
Every good business owner should know that having a firm grasp of marketing trendsand success stories will contribute greatly to their own business’ success. After all,engaging marketing brings in new customers, higher profits and more long-termbenefits for the business. In thinking about marketing your business, you may have many questions including: What’s the difference between […]
8 Effective Ways To Market Your Business Online Without Spending Money
In today’s world, being able to successfully market your business to your targetaudience and target customers is crucial. Many businesses think that paying foradvertisements in newspapers or TV will mean immediate exposure to their customers,but traditional ads can often be one of the most expensive ways to market yourbusiness. Online advertising provides a great many […]
Eight Ways SEO Can Improve Your Business
The business landscape is being increasingly dominated by the presence of digital technologies andworkflows. Taking full advantage of these digital tools means optimizing your SEO, or search engineoptimization. This simply means that you should ensure your company can be found online quickly andeasily by people searching for your field of practice. There are many benefits […]
8 Ways To Do Local SEO Without Building Content
Search Engine Optimization (SEO) has proven to be one of the best ways to extend your digitalreach. It is, after all, quite synonymous to getting your brand to the frontpage of a newspaper,except with computer algorithms being the editors-in-chief. Knowing how to work with these algorithms can greatly impact your site traffic, which could, inturn, […]