SEO Or PPC? Which Is Better?
If you own a small business and want to attract customers from all corners of the web, or customers younever even knew existed, there are two primary strategies you’ll probably want to decide between. Both SEO, or search engine optimization, and PPC, or pay-per-click, have their advantages anddisadvantages. It’s your job and choice to decide […]
SEO vs. Social Media Marketing
As social media increasingly is becoming an important aspect of digital marketing, manybusinesses are unsure whether to focus their efforts on effective social media strategiesor SEO strategies. Is one really better than the other? SEO helps businesses andbrands to rank higher in search engines, but social media can help increase a brand’sexposure and presence online […]
9 Ways to Rank Your Website Without Backlinks
In the realm of digital marketing and SEO, backlinks can have a great impact on yourwebsite’s rank in a search engine, and help to build trust between your website, yourcustomer, and the search engine. However, there are still a variety of content methodsand strategies that you can utilize through your SEO and website management to […]
Top 10 Best Practices for SEO Success
While search engines are always improving and updating their search algorithms tocreate a better user search experience, there are a number of ways that you can ensureyour website is doing all that it can to rank higher in search engine results. Searchengine optimization is not something you can set-and-forget. You should be continuallyrevisiting and assessing […]
Eight Ways SEO Can Improve Your Business
The business landscape is being increasingly dominated by the presence of digital technologies andworkflows. Taking full advantage of these digital tools means optimizing your SEO, or search engineoptimization. This simply means that you should ensure your company can be found online quickly andeasily by people searching for your field of practice. There are many benefits […]
8 Ways To Do Local SEO Without Building Content
Search Engine Optimization (SEO) has proven to be one of the best ways to extend your digitalreach. It is, after all, quite synonymous to getting your brand to the frontpage of a newspaper,except with computer algorithms being the editors-in-chief. Knowing how to work with these algorithms can greatly impact your site traffic, which could, inturn, […]
8 Ways SEO Can Actually Improve Your Business
Smart business owners know how important search engine optimization (SEO) is for their company’s websites. When done effectively, SEO will help increase a website’s visibility and eventually help grow a business. An increase in visibility means that their website will show up in the top search results when someone searches for a keyword or […]
6 Reasons Why Your Podcast Needs a Website
Without a website, you are hindering your podcast’s growth. You need some kind of home base for your content. You need a place where people can access your content quickly and easily.