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How to Make the Instagram Algorithm Work for your Business

In a world of social media, algorithms are becoming the standard of how content is distributed to users. But every algorithm is different, and follows a different set of rules. As a business that uses social media, it’s important to have an understanding of how your content is reaching your target. In this article, we […]

Pros & Cons Of Advertising On Facebook

Facebook for Advertising Facebook is a social media platform that we are all familiar with. Whether you use it to catch up with grandma, or friends from high school, most of us have used it to stay in contact with someone. When using Facebook, you also have probably seen ads appear in your newsfeed. Ads […]

What are Hashtags? How do you use Them?

Hashtags are what we use to label and categorize information on online platforms. A hashtag is the pound/number key, followed by a series of letters, words, or phrases that have no spaces in between. They can be used to tag and post relevant information to an online platform like Twitter, Instagram, YouTube, and many more. […]

Private Cloud Vs. Hyperscale Cloud, Which is Better?

Private cloud and hyperscale cloud each benefit companies in different ways. They both hold various advantages that will keep you and your company’s data safe from hackers and the rest of the harsh world. But, which of the two will move your company forward technologically and keep your data the safest? Before we compare, we […]

Facebook Recommendations Vs. Google Reviews?

Facebook has made many changes over the years. One of the biggest changes was the transition from Facebook Reviews to Facebook Recommendations. This change happened a few years ago, but it has had a major impact on the way that people engage on social media and leave feedback for businesses on the platform.  Before I […]

Should I Advertise on Instagram?

In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram.  Instagram first launched in late […]

How to Promote Your Small Business on Facebook

Utilizing these tools for your business will positively impact your business in more ways than one. If you want to start promoting your small business on Facebook, you need to consider these things.

Why Social Media is Important for Business Marketing

There’s no getting around it. Your business needs to have an online presence. But, not just that! You need a social media presence! That’s just a fact. Social media is an essential piece to any marketing strategy, whether you have a small business or a giant company.

5 Ways to Increase Your Facebook Organic Reach

We know the story all too well. Too often, brands and/or businesses spend days and weeks creating a Facebook ad for it to receive very little reach and engagement.  After all that work, you may feel as if all your time and effort were wasted! You may be thinking that your brand may not be […]